EMPIRICAL ANALYSIS OF CONSUMER CONVERSION IN CONTEXT OF WEB4.0

Abstract

The study explores the impact of web4.0 on consumer conversion rate, and it also explores various factors that influence consumer conversion rate in the digital era.  The research is descriptive in nature; all the primary data has been collected through structured questionnaires. One hundred ten customers have been selected as a sample of this study by adopting the probability conveyance sampling method from Pune city of Maharastra. All the collected data has been analyzed with SPSS and Advance excel. The findings of the study reveal consumers are mostly influenced by digital tools and mediums for their purchasing decision, and Web4.0 plays a vital role in consumer conversion in India.